Extra chewing gum

Extra is a well-known brand of sugar-free chewing gum that was launched in 1984 as the first sugar-free product from the Wrigley Company. Since its debut, it has grown into one of the most popular gum brands globally, recognized for its long-lasting flavor and oral health benefits, often receiving endorsements from various dental associations.

The manufacturing of Extra gum takes place in multiple facilities worldwide to serve different regional markets. Large-scale production occurs in the United States, Europe, and Australia. In 2008, the brand's trajectory changed significantly when Mars, Incorporated acquired the William Wrigley Jr. Company, bringing Extra under the umbrella of one of the world's largest privately held food corporations. Today, Mars Wrigley manages the brand, continuing its legacy of innovation in the confectionery and oral care sectors.