SQUP Pistachio gelato

SQUP is an Italian brand specializing in plant-based frozen desserts that cater to modern health-conscious consumers. The product shown is a Pistachio flavored gelato substitute that is 100% vegetable-based, lactose-free, gluten-free, and contains no added sugars.

The brand was founded in Italy by SQUUP S.r.l., a startup focused on creating nutritious yet indulgent treats using high-quality natural ingredients. The manufacturing process takes place in Italy, maintaining the country's culinary tradition while embracing food technology innovation. The company emphasizes a 'clean label' approach, ensuring that their products remain low in calories compared to traditional gelato without compromising on creamy texture or authentic flavor.