ALDI Moreno Coffee

ALDI Moreno is a private-label coffee brand developed specifically for the ALDI retail group. The brand originated in Germany as part of ALDI's strategy to provide high-quality staple goods at discount prices. The coffee beans themselves are typically sourced from major growing regions such as Colombia and Brazil, as indicated on the packaging, while the roasting and final production processes are carried out in Germany.

Ownership of the brand belongs to ALDI, a family-owned discount supermarket chain founded by the Albrecht family in 1946. ALDI is split into two independent groups, ALDI Nord and ALDI Süd, which operate in different territories internationally. Moreno is primarily distributed through ALDI Nord locations. The brand remains a central part of ALDI's internal portfolio, ensuring direct control over supply chain ethics and product quality.