Kissan Mixed Fruit Jam

Kissan Mixed Fruit Jam Origin and Growth

Kissan is one of the most iconic food brands in India, originally established in 1934. The brand was initially founded by Mitchell Bros. in Southern India to serve the British settlers but was later acquired by the UB Group (United Breweries) under Vittal Mallya in 1950. Its name, derived from the Hindi word for 'farmer', reflects its deep-rooted connection to Indian agriculture and the sourcing of fresh fruits.

Manufacturing and Brand Ownership

Since 1993, Kissan has been a major part of the Hindustan Unilever Limited (HUL) portfolio. The product is primarily manufactured in India at various facilities equipped to process high volumes of seasonal fruits. This local manufacturing ensures that the jam remains a staple in Indian households, known for its distinct taste derived from a blend of eight different fruits including apples, papayas, and pineapples.

Global Corporate Structure

Today, Kissan is owned by Unilever, a multi-national consumer goods giant. While the brand operates under Hindustanilever Limited as a local subsidiary in India, the strategic direction and ultimate ownership reside with Unilever's global headquarters. The brand has expanded its portfolio over the decades to include squashes, ketchups, and peanut butter, maintaining its position as a market leader in the fruit preserves category through constant innovation and trust-based marketing.