ASICS activewear and sneakers

ASICS is a world-renowned Japanese multinational corporation which produces sportswear and footwear designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates to 'a healthy soul in a healthy body'. The brand was founded in 1949 as Onitsuka Co., Ltd by Kihachiro Onitsuka, who began manufacturing basketball shoes in his hometown of Kobe, Hyogo Prefecture, Japan.

Today, ASICS remains headquartered in Kobe, Japan, and is a publicly traded company on the Tokyo Stock Exchange. While the brand's heart and design center (the ASICS Institute of Sport Science) remain in Japan, its manufacturing is global. High-quality production takes place across various countries, including Vietnam, Indonesia, China, and Cambodia, to meet global demand for their technical running shoes and performance gear.