Washology Liquid Soap (Längtan)

Washology is a Swedish brand focused on sustainable and eco-friendly garment care and personal hygiene products. The brand was founded in Stockholm with a philosophy of combining effective cleaning with minimal environmental impact. The liquid soap line, often featuring the signature scent 'Längtan' (Longing) with notes of cotton flower, is formulated and manufactured locally in Sweden to ensure high quality and reduced transport emissions. Use of biodegradable ingredients and recycled plastics is a core part of their manufacturing ethos. The brand remains privately held by its original creators through Washology AB.