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bareMinerals is a renowned American cosmetics brand that revolutionized the beauty industry with its mineral-based makeup. The Complexion Rescue Tinted Moisturizer is one of its flagship products, combining skincare benefits with light-to-medium makeup coverage.
The brand was founded in San Francisco in 1995 by Leslie Blodgett under the umbrella of Bare Escentuals. Over the years, the brand's success led to significant acquisitions. In 2010, the Japanese personal care giant Shiseido acquired Bare Escentuals. Later, in 2021, the brand was sold to Orveon Global, a collective backed by the private equity firm Advent International.
Today, bareMinerals products are primarily manufactured in the United States, maintaining their commitment to clean beauty standards and mineral-rich formulations while operating as a key brand within the Orveon portfolio.
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