amika: hydro rush intense moisture leave-in conditioner

amika: is a professional hair care brand founded in 2007 in Brooklyn, New York. The brand quickly became a favorite in the beauty industry for its colorful, pattern-heavy packaging and focus on clean ingredients like sea buckthorn berry.

While founded by professional stylists in the United States, the brand's ownership has evolved to include major private equity backing. In 2022, Bansk Group, a consumer-focused private equity firm, acquired a majority stake in amika: along with its sister brand Eva NYC. This acquisition helped transition the brand into its current status as a global powerhouse in prestige hair care. Most of their liquid products are manufactured in the United States, though specific components or accessories may be sourced globally.