Cloetta Kex Choklad wafer bar

The product shown is a Kex Choklad snack bar produced by Cloetta. Kex Choklad is one of Sweden's most iconic and beloved confectionery products, consisting of crispy wafers filled with chocolate and coated in smooth milk chocolate. It first appeared in the Swedish market in 1938 and has since become a staple energy-boosting snack, often associated with outdoor activities and skiing.

Cloetta, the brand behind the product, was founded in 1862 by three Swiss brothers in Copenhagen, Denmark, before expanding significantly into Sweden. Today, the brand is part of Cloetta AB, a major Nordic confectionery company. While Cloetta has a wide international presence, Kex Choklad is primarily manufactured at the Cloetta factory in Ljungsbro, Sweden. The packaging also features the Rainforest Alliance seal, indicating the cocoa used is sourced from certified sustainable farms.