Nestlé Smarties chocolate lentils

Smarties are one of the most iconic confectionery brands in the world, famous for their colorful sugar-coated chocolate shells. The brand was originally created by H.I. Rowntree & Co. in York, United Kingdom, in 1937. For many decades, Rowntree’s was the primary producer until it was acquired by the Swiss multinational food and drink conglomerate Nestlé in 1988.

Today, Smarties are produced in several locations globally to serve different markets. Major production hubs include factories in Germany (Hamburg) and the United Kingdom, with additional manufacturing sites across Europe and other continents. Nestlé continues to oversee the brand, which recently transitioned to 100% recyclable paper packaging worldwide to improve environmental sustainability. The brand remains a staple of the global confectionery market under the ownership of Nestlé S.A.