Stella Artois Lager

Stella Artois is a premium pilsner lager with a history tracing back to 1366 in Leuven, Belgium, at the Den Hoorn brewery. The modern brand name was officially established in 1926 when it was launched as a seasonal Christmas star ('Stella' in Latin) beer. While its spiritual home remains in Leuven, the product is now manufactured globally to meet regional demand.

In the United Kingdom, Stella Artois is primarily brewed at the Magor Brewery in South Wales and the Samlesbury Brewery in Lancashire, operated by Budweiser Brewing Group UK&I. This specific 'Wimbledon 2026' special edition can highlights the brand's long-standing role as the Official Beer Partner of The Championships, Wimbledon. The unique all-white design with purple and green trim is a direct homage to the tournament's strict all-white dress code.

Ownership of the brand has evolved through several high-profile mergers. It originally belonged to Brouwerij Artois, which later became a founding member of Interbrew. Following subsequent mergers with AmBev and Anheuser-Busch, the brand is now under the ultimate ownership of AB InBev, the world's largest brewing company.