Old El Paso Stand 'N Stuff Taco Shells

Old El Paso is a world-renowned brand synonymous with Tex-Mex cuisine, best known for its dinner kits, taco shells, and seasonings. The brand traces its roots back to 1917 when the Mountain Pass Canning Company was founded in New Mexico. Over the decades, it evolved into a staple of international supermarket shelves, introducing convenient meal solutions such as the Stand 'N Stuff taco shells shown here.

Today, Old El Paso is owned by the American multinational General Mills, which acquired the brand through its merger with Pillsbury in 2001. While the brand originated in the United States, its manufacturing is distributed globally to serve various markets, including significant production facilities in the US and Europe. General Mills continues to manage the brand as a key part of its international snacks and meals portfolio, maintaining its headquarters in Minneapolis, Minnesota.