Vetril Igienizzante surface cleaner

Vetril is an iconic Italian brand that has become synonymous with glass cleaning in its home market. Originally launched as a specialized glass cleaner, it has evolved into a multi-surface hygiene solution, as seen with this 'Igienizzante' (sanitizing) variant. The product emphasizes efficiency and streak-free brilliance.

The brand's journey is closely tied to the history of Italian domestic cleaning products. Originally developed by an Italian company, it was eventually acquired by the Bolton Group. Today, it remains a staple in Italian households, with most production occurring in Italy to serve the local and European markets. The Bolton Group, as the current owner, manages a large portfolio of household and personal care brands, maintaining the heritage of Vetril while updating its formulas and packaging to meet modern environmental standards.