The Ordinary Argireline Solution 10%

The Ordinary is a renowned skincare brand that revolutionized the beauty industry by offering high-quality, clinically-backed formulations at affordable prices. Founded in 2013 by Brandon Truaxe, the brand operates under the umbrella of DECIEM, 'The Abnormal Beauty Company.' The product shown is the Argireline Solution 10%, a peptide-based serum designed to target dynamic facial lines.

While the brand was born in Toronto, Canada, its global success caught the attention of major beauty conglomerates. After an initial investment, The Estée Lauder Companies (ELC) completed its full acquisition of DECIEM in 2024. Today, most of the brand's production continues to be centered in Canada, specifically in their Toronto facilities, though they distribute globally through major retailers and their own boutiques.