Kruidvat Facial Tissues

Kruidvat facial tissues are a private-label hygiene product specifically developed for the Dutch healthcare and beauty retail chain Kruidvat. The brand itself originated in the Netherlands in 1975, founded by the De Rijcke family as a discount drugstore. By offering high-quality essentials at lower prices, Kruidvat quickly became a dominant player in the Benelux market.

Today, the brand is part of a global retail network. Manufacturing for Kruidvat private-label paper products typically occurs across multiple locations, often in specialized facilities within Europe and Asia, depending on supply chain optimization. The ultimate ownership lies with CK Hutchison Holdings, a multinational conglomerate based in Hong Kong, which acquired the Kruidvat brand in 2002 via its A.S. Watson Group subsidiary.