Ursus Premium beer

Ursus is widely recognized as the 'King of Beer' in Romania, boasting a rich heritage that dates back to 1878 when the brewery was founded in Cluj-Napoca. Known for its distinct golden lager style, the brand has grown to become the market leader in the Romanian brewery sector, characterized by its iconic bear logo which signifies strength and heritage.

Over the decades, the brand transitioned from a local Cluj brewery to a national powerhouse. In the 1990s and 2000s, it underwent significant corporate shifts, eventually becoming part of global brewing conglomerates. Today, Ursus Breweries operates several plants across Romania, ensuring that production remains local to maintain freshness and support the domestic economy.

Since 2017, the brand has been under the ultimate ownership of Asahi Group Holdings, a major Japanese multinational beverage company. This acquisition integrated Ursus into Asahi's Central and Eastern European portfolio, combining traditional Romanian brewing techniques with modern international distribution and sustainability standards.