Nudestix beauty products

Nudestix is a Canadian beauty brand founded in 2014 by Jenny, Taylor, and Ally Frankel. The brand focuses on 'nude' look makeup that is easy to apply via stick-form applicators, emphasizing a minimalist approach to beauty. The founders have a deep background in the industry, as Jenny Frankel was a co-creator of MAC Cosmetics' Lipglass and founded Cover FX.

While the brand is headquartered and was conceived in Toronto, Canada, its manufacturing is distributed globally. Most of their pencil products are engineered and produced in high-quality cosmetic labs in Germany, Korea, and Italy, which are industry leaders in pencil technology and formula stability.

Today, Nudestix remains an independent brand, primarily owned by its founding family. It has received strategic investments but has not been acquired by a major global conglomerate, maintaining its status as a leading disruptor in the 'clean' beauty and minimalist makeup space.