Mapuche Cultural Heritage

The image portrays members of the Mapuche people, the largest indigenous group in Chile and parts of Argentina, showcasing their traditional cultural heritage. The textiles, such as the ponchos (makuñ) and shawls (ikulla) worn by the individuals, are typically hand-woven using traditional looms (witral) with sheep's wool. These items are produced locally by Mapuche artisans within their communities.

Ownership of these products and cultural symbols belongs directly to the Mapuche individuals and communities who preserve these ancestral techniques. There is no corporate ultimate owner; rather, the 'brand' is a collective cultural identity protected under indigenous rights frameworks in South America. The tools shown, including the Kultrun (drum) and Trutruka (horn instrument), are likewise handmade by skilled community members following generations of oral tradition and spiritual significance.