Today Dent Sensitiv Toothpaste

Today Dent is a private label brand specialized in oral hygiene products. It is one of the proprietary store brands (Eigenmarke) of the REWE Group, one of Germany's leading retail and tourism cooperatives.

The product is primarily manufactured in Germany, often through contracts with specialized dental care manufacturers that produce for retail house brands. As a REWE Group private label, it is designed to offer a budget-friendly alternative to major name brands while maintaining high production standards.

The brand is owned and managed by Penny and REWE markets under the umbrella of REWE Group, headquartered in Cologne. This ownership structure ensures that the product is distributed extensively through Penny discounters and REWE supermarkets across Germany and several other European markets.