Made O'Meter
Discover where a brand or product originates
Ajax is an iconic household cleaning brand that has been a staple in homes for decades. Originally launched in 1947 by the Colgate-Palmolive Company, the brand was famous for its scouring cleanser and the slogan 'Stronger than dirt'.
Today, Ajax is produced across various global facilities to serve international markets, including sites in Europe, North America, and Australia. The product shown, which features multilingual labeling (English, French, and Dutch), is typically manufactured in European facilities to serve the EU market.
The brand is owned by the American multinational Colgate-Palmolive Company. Over the years, Colgate-Palmolive has expanded the Ajax line from a simple powder cleanser to a wide range of liquid all-purpose cleaners, dish soaps, and specialized surface treatments, maintaining its position as a leading global player in the consumer goods industry.
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