Doggy pet food

Doggy is one of Sweden's most historic and well-known pet food brands, with roots dating back to the early 20th century. The site of its primary production and brand development is Vårgårda, Sweden, where it has maintained a dedicated kitchen and manufacturing plant for decades. The brand focuses on using local Swedish ingredients, reflecting Sweden's strict agricultural and animal welfare standards.

Over the years, the ownership of Doggy has evolved. Initially part of the family-owned company Doggy AB (formerly Lantmännen Doggy), it was eventually acquired by international investment groups. Today, it operates as part of the Doggy AB group, which is currently owned by the investment firm Cinven through its portfolio company, United Petfood. Despite these international acquisitions, the brand remains deeply tied to its Swedish heritage and regional production facilities.