Be Fresh Drażetki fruit candies

Be Fresh is a private label brand primarily associated with the Biedronka retail chain in Poland. These specific dragees are fruit-flavored mint-style candies packaged in a signature transparent plastic dispenser, designed for refreshment on the go.

The product is manufactured within Poland specifically for the Jerónimo Martins Group, which operates the Biedronka stores. This allows for localized production that meets the specific taste preferences and regulatory standards of the Polish market while maintaining competitive pricing through vertical integration.

Ownership of the brand lies with Jerónimo Martins, a Portuguese corporate group with a massive international presence in the food retail and manufacturing sectors. While the brand has a distinctly Polish identity and is exclusively sold at Biedronka locations, its ultimate strategic and financial control remains in Lisbon, Portugal.