Jeff de Bruges Grandes Origines chocolate squares

Jeff de Bruges is a prominent brand that combines Belgian chocolate craftsmanship with French marketing flair. Founded in 1986 by Philippe Jambon, the name was chosen to reflect both the founder's affinity for the city of Bruges and the generic French name 'Jeff'. While the brand is quintessentially French in its retail concept and boutique presence, the chocolate itself is primarily manufactured in Belgium to uphold premium standards.

Since its inception, the brand has been under the ultimate ownership of the United Belgian Chocolate Makers (UBCM). This ownership structure ensures that the product maintains its authentic Belgian chocolate heritage while expanding its footprint across Europe and internationally through a franchise-heavy business model.