Bolletje Beschuit (Dutch Rusk)

Bolletje is one of the most iconic Dutch bakery brands, famous for its 'Beschuit' (rusks). The company was founded in Almelo, Netherlands, and has maintained a strong heritage of traditional baking since the mid-19th century. To this day, the primary manufacturing facilities remain located in the Netherlands, specifically in Almelo and Heerde, where they produce a wide variety of crackers, pretzels, and traditional seasonal treats like kruidnoten.

While the brand was family-owned for generations, it underwent a significant change in ownership in 2013 when it was acquired by the German company Borggreve. Despite the change in parent ownership, Bolletje remains a quintessential Dutch staple, maintaining its distinct red and white branding and a high market presence across the Benelux region. The brand focuses on healthy recipe innovations and maintaining its status as a market leader in the breakfast and snack categories.