Bites for Birds Fat Balls without net

Bites for Birds refers to a specialized brand of garden bird feed, specifically known for its net-free fat balls. These products are designed to provide high-energy nutrition for garden birds throughout the seasons while being safer for wildlife by eliminating the risk of birds becoming tangled in plastic netting. The brand is associated with Action, a prominent international non-food discount retailer that was founded in the Netherlands in 1993.

Manufacturing of these products is primarily centered in Europe, specifically the Netherlands, to serve the wide network of Action stores across various countries. The ultimate ownership of the brand lies with 3i Group plc, a British multinational private equity and venture capital company. Since acquiring a majority stake in Action in 2011, 3i has overseen the rapid expansion of the chain and its private labels like Bites for Birds into more than ten European markets.