Plano Tackle Box

Plano is a globally recognized brand specializing in high-quality storage solutions for outdoor enthusiasts, particularly in the fishing and hunting sectors. Founded in 1952 in Plano, Illinois, the brand revolutionized the industry by introducing the first plastic tackle box, which offered a rust-proof and lightweight alternative to traditional metal boxes.

Today, Plano is a key brand within the Pure Fishing, Inc. portfolio. While the brand maintains significant manufacturing operations in the United States, particularly for its specialized molded plastic cases, high-volume consumer goods may be manufactured across a global supply chain to meet international demand. The brand continues to focus on durability and innovation in equipment protection.