Nature's Variety cat food

Nature's Variety is a brand specializing in natural pet nutrition. While the brand has its roots in the United States, where it was founded in Lincoln, Nebraska, the European operations and product lines (formerly often branded as True Instinct) are managed and manufactured under the umbrella of Affinity Petcare.

Today, the brand is owned by Affinity Petcare, a leading Spanish company in the pet food industry. Production for the European market primarily takes place in Affinity's manufacturing facilities in Spain and France, ensuring high-quality standards for natural pet products. Affinity Petcare is itself a major subsidiary within the Agrolimen Group, a large Spanish multinational corporation based in Barcelona.