Yum Yum Instant Noodles

Yum Yum is one of the most recognizable brands of instant noodles globally, particularly famous for its authentic Thai flavors. Established in 1971, the brand was a pioneer in the Thai instant noodle market, introducing iconic varieties like Tom Yum Shrimp and duck-flavored noodles that have since become staples in households across Asia and Europe.

While the brand originated in Thailand and maintains its primary manufacturing facilities there under Wan Thai Foods Industry, it has grown into a major international player. It gained significant traction in the European market, particularly in Germany and Scandinavia, where it is often the leading brand in the instant noodle category.

Today, the brand is part of a strategic joint venture. The ultimate ownership is held by the Ajinomoto Group, a Japanese multinational food and biotechnology giant. Ajinomoto acquired a majority stake in Wan Thai Foods to leverage its global distribution network and expertise in flavor science, ensuring that Yum Yum remains a dominant force in the global convenience food industry while maintaining its traditional Thai roots.