Cien Personal Care

Cien is a private label brand primarily associated with the German discount supermarket giant Lidl. Since its inception, the brand has been developed to provide budget-friendly alternatives to premium personal care and cosmetic products. The brand covers a vast array of products from hair care and skin creams to shower gels and sun protection.

While the brand's identity is deeply rooted in German retail strategy, its manufacturing is distributed across Europe. Most Cien products are produced by various third-party contract manufacturers within the European Union, such as the Dalli-Group in Germany or Win Cosmetic. This allows for high-volume production and localization to different markets while adhering to strict EU safety standards.

Today, Cien remains under the ultimate ownership of the Schwarz Group based in Neckarsulm, Germany. As one of the world's largest retailers, the Schwarz Group manages Cien as an exclusive brand for Lidl stores globally, ensuring consistent quality and availability across its international network.