VegeDia Original Oat Milk Drink

VegeDia is a specialized brand of plant-based beverages developed for the Spanish supermarket chain DIA. The product line focuses on dairy alternatives such as oat, soy, and almond milk, catering to the growing market for vegan and gluten-free diets. The brand was established in Spain to provide affordable, high-quality plant-based options under the DIA corporate umbrella.

Manufacturing for VegeDia products is primarily conducted in Spain through partnerships with local dairy and plant-based beverage producers. As a private label brand, it belongs to the DIA Group (Distribuidora Internacional de Alimentación), a major international retail company headquartered in Madrid. Despite changes in its shareholding over the years, DIA remains the ultimate owner and distributor through its extensive network of stores across the country.