Super Paco concentrated fabric softener

Super Paco is a private label brand belonging to the Spanish supermarket chain Grupo DIA (Distribuidora Internacional de Alimentación). This specific product, a concentrated fabric softener with a talcum fragrance, is designed for the Spanish retail market as part of their 'Héroe del Día' household line.

The product is primarily manufactured in Spain by specialized third-party chemical suppliers that produce white-label cleaning detergents for major retailers. As a house brand, it focuses on providing value and affordability to local consumers. While Grupo DIA has had various international owners, it remains headquartered in Las Rozas, Madrid, and serves as the ultimate owner of the brand.