Online Balans Handkräm (Hand Cream)

Online (specifically the beauty/hygiene line) is a private-label brand developed by the Swedish retail group Gekås Ullared. It is categorized as an affordable, high-quality skincare line specifically created for the Swedish market. The 'Balans' series focuses on mild, moisturizing ingredients intended for daily hand care.

The product is manufactured in Sweden, adhering to European cosmetic regulations and leveraging local Scandinavian production standards for hygiene and personal care items. As a proprietary brand of Gekås Ullared, the ownership resides entirely within the Swedish-based retail giant, which operates one of the world's most successful single-location department stores.

While Gekås Ullared remains the ultimate owner and distributor, the brand serves as a staple in Swedish budget-conscious skincare, rarely sold through third-party retailers outside of the Gekås ecosystem.