Rituals Tulip & Japanese Yuzu hand wash

Rituals is a well-known luxury lifestyle brand founded in 2000 by Raymond Cloosterman in Amsterdam. The brand focuses on transforming everyday routines into meaningful moments through a range of high-quality products including body care, house fragrances, and skincare. This specific Amsterdam Collection hand wash features the scent of Tulip and Japanese Yuzu, a collaboration with the Rijksmuseum to celebrate the historic connection between the East and the West.

While the brand is rooted in Dutch heritage and culture, its manufacturing footprint is strategically spread across Europe to ensure quality and distribution efficiency. Most of the cosmetics and liquid soaps are manufactured in Germany and the Netherlands. The company operates as a B Corp-certified entity, indicating a commitment to social and environmental performance. Rituals remains an independent company under the leadership of its original founder, maintaining its headquarters in the Netherlands.