Vital Fresh cleaning products

Vital Fresh is a comprehensive private label brand that offers a variety of household cleaning and personal care products. It is primarily known for supplying retail chains with affordable alternatives to mainstream hygiene brands.

The brand is manufactured and distributed within Israel, often associated with the Victory supermarket chain. It represents a domestic Israeli brand aimed at providing high-quality household solutions including dish soap, laundry detergents, and surface cleaners. The brand is managed directly through local retail partnerships and distribution networks in the Middle East.