HEETS Abora Pearl for IQOS

The product shown is HEETS Abora Pearl, a line of heated tobacco sticks specifically designed for use with IQOS devices. This particular variant is intended for the Polish market, as indicated by the '590' GS1 prefix on the barcode, which identifies the company registration in Poland.

HEETS is a flagship brand of Philip Morris International (PMI). The brand represents a significant shift for the company toward smoke-free alternatives. While PMI traces its origins to the United States and the United Kingdom, it is now an international giant headquartered in Switzerland following its spin-off from Altria Group.

Manufacturing for the European market often occurs at PMI's specialized facilities in Poland (Kraków) and Italy (Bologna). These 'Next Generation Products' are heavily regulated and sold through local subsidiaries, such as Philip Morris Polska, to ensure compliance with regional tobacco laws.