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Gitty is a professional hair care brand developed by Gitty’s Cosmetics, located in Jerusalem. The brand originally gained popularity in the Israeli market, specifically focusing on solutions for professional salons and consumers seeking specialized hair dye and styling treatments. It was founded to address specific niche trends in the Israeli cosmetic industry.
The products are manufactured primarily in Israel, leveraging the country's robust chemical and cosmetic manufacturing sector. Distribution is largely centered around the Middle Eastern market, with a strong presence in local retail and professional distribution networks within Israel and selected international Jewish communities.
The brand remains under the proprietorship of Gitty's Cosmetics Ltd. Unlike major global conglomerates, it operates as a specialized independent entity. This allows the brand to maintain high standards of production and formulation consistency, keeping its headquarters and operations rooted in its country of origin.
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