Paula's Choice Skincare

Paula's Choice is a globally recognized skincare brand founded by Paula Begoun in 1995. The brand gained a cult following by focusing on research-backed ingredients, transparent labeling, and the exclusion of common irritants like fragrances and dyes. For years, Paula Begoun was known as the 'Cosmetic Cop', utilizing her platform to demystify cosmetic formulations for consumers.

While the brand originated in the United States, its manufacturing operations primarily remain centered there to maintain high quality control standards. However, as a global brand, specialized distribution and regional sourcing may occur to support its international footprint across Europe and Asia.

In August 2021, the global consumer goods giant Unilever acquired Paula's Choice from the private equity firm TA Associates. Today, it operates as a key part of the Unilever Prestige division, benefiting from Unilever's global logistics and research capabilities while maintaining its original philosophy of effective, science-based skincare. The brand continues to headquarter its core operations in Seattle, Washington, under the umbrella of its British-Dutch parent corporation.