Rowenta appliances

Rowenta is a historic brand widely recognized for its high-performance household appliances, ranging from irons and steam generators to vacuum cleaners and personal care products. Founded in Germany in the late 19th century, the brand has built a reputation for sleek design and German engineering excellence across Europe and international markets.

Today, Rowenta operates under the ownership of Groupe SEB, a French global leader in small domestic equipment. While the brand maintains a strong identity rooted in its German heritage, its products are manufactured across a global network of facilities, including significant production sites in France, Germany, and China. This combination of European heritage and global manufacturing reach allows Rowenta to remain a competitive player in the premium home appliance sector through 2026 and beyond.