Azura fresh vegetables and fruits

Azura is a highly recognizable brand in the European agricultural sector, particularly famous for its cherry tomatoes and sustainable farming practices. The brand originated in the late 1980s as a partnership focused on producing high-quality produce in sun-drenched regions to supply the European market during winter months.

Today, Azura operates as a vertically integrated group with extensive greenhouse operations primarily located in the Dakhla and Agadir regions of Morocco. Its ownership remains under the Azura Group (Groupe Azura), a private family-held Moroccan-French enterprise. The company is noted for its commitment to environmental stewardship, being one of the first large-scale tomato producers to achieve carbon-neutral certification for its entire product lifecycle from farm to fork.

While the brand's heart of production is in Morocco, it maintains strong corporate and logistics frameworks in France. The ultimate ownership is held by the Azura Group, headquartered in Casablanca, Morocco, with significant operations in Perpignan, France, to manage European distribution.