Rivella Perzik soft drink

Rivella is a unique soft drink brand originally founded in Switzerland in 1952 by Robert Barth. It is famously made from milk whey, a byproduct of cheese production, which gives it a distinct flavor profile and health-oriented positioning. The brand entered the Dutch market in the late 1950s and has since become a staple beverage in the Netherlands, known for its light and refreshing taste.

While the brand originated in Switzerland, it has a dual-ownership structure for international markets. In the Netherlands, the brand is produced and marketed under license by Vrumona, a major Dutch beverage manufacturer. This ensures that the Rivella products sold in the Dutch market, such as this peach-flavored (Perzik) variant, are manufactured locally at Vrumona's facilities in Bunnik. This local production helps maintain the brand's long-standing connection to the Dutch consumer market while operating under the global brand umbrella of the Swiss parent company.