Salling Elderflower Cordial

This product is an elderflower cordial (hyldeblomstsaft) sold under the Salling private label brand. The Salling brand has its roots in Denmark, originating from the retail activities of Herman Salling, who founded the company that would become Salling Group.

Today, the brand is owned and operated by Salling Group, the largest retailer in Denmark. The production of the Salling beverage line primarily takes place within Denmark to serve the local market through supermarket chains like Føtex, Bilka, and Netto. Ownership is held by the Salling Foundations, which ensures the company remains under Danish control and contributes back to society through various grants.