WoodWick scented candles

WoodWick is a premium home fragrance brand best known for its innovative wooden wicks that create a soothing crackling sound as they burn, mimicking the ambiance of a fireplace. The brand revolutionized the candle industry by focusing on high-quality wax blends and sophisticated, layered scents that offer a multi-sensory experience.

Founded in Lynchburg, Virginia, the brand was originally part of Virginia Candle Company. Its unique value proposition led to its acquisition by the Newell Brands conglomerate, which integrated WoodWick into its extensive home fragrance portfolio alongside other major names like Yankee Candle. This ownership has allowed the brand to expand its global distribution and manufacturing capabilities.

Today, WoodWick candles are primarily manufactured in the United States, specifically maintaining production facilities in Virginia and Ohio. Under the leadership of Newell Brands, the product continues to be a market leader in the luxury home fragrance segment, available through high-end retailers and dedicated lifestyle stores worldwide.