Style paper products

Style is a private label brand primarily associated with the German retail group ALDI. The brand encompasses a variety of paper-based products, including stationery and hygiene items such as pocket tissues and napkins, often marketed with an emphasis on modern design and environmental sustainability, as suggested by the German slogan "Unsere Umwelt. Unsere Zukunft." (Our Environment. Our Future.) visible on the packaging.

As a house brand of ALDI, the manufacturing typically occurs through various contracted suppliers across Europe, with a high concentration of production facilities located within Germany to serve their domestic market. The ownership remains strictly under the ALDI corporate umbrella, which is split into ALDI Nord and ALDI Süd, both headquartered in Germany. This brand allows the retailer to offer specialized consumer goods that compete with national brands while maintaining direct control over sourcing and sustainability standards.