Sun Classic Vaatwaspoeder

Sun is a well-established brand in the dishwashing detergent market, particularly prominent in Europe. Originally launched by Unilever, the brand has been a pioneer in developing innovative solutions for automatic dishwashing since the mid-20th century. The product shown, Sun Classic Vaatwaspoeder, is a concentrated powder designed for use in dishwashers, specifically packaged for the Dutch and Belgian markets as indicated by the 'Vaatwaspoeder' (Dutch) and 'Poudre' (French) labeling.

Historically, Sun was a core part of Unilever's home care portfolio. However, as part of a strategic shift to focus on high-growth segments, Unilever divested its laundry and home care business in several markets. As of various corporate restructurings leading up to 2026, the brand is under the ultimate ownership of CVC Capital Partners (through the Elida Beauty or Henkel carve-outs depending on the specific region, though in the Benelux region it remains largely associated with Unilever's historical infrastructure or divested holdings). Locally, the brand is managed under the umbrella of major FMCG groups that maintain the legacy of the Sun brand name and its reputation for efficiency and hygiene in household cleaning.