L'OR coffee

L'OR is a premium coffee brand that was originally born in France in 1992. It was created with the ambition to bring the highest quality coffee standards to the mass market. The brand gained significant international recognition in 2010 when it became one of the first major competitors to launch coffee capsules compatible with Nespresso® machines, effectively democratizing the premium espresso experience for home consumers.

The manufacturing of L'OR products occurs across several European facilities, with significant production hubs in France and the Netherlands. The brand is known for its high-tech aluminum capsules and carefully selected Arabica-dominant blends. Through various mergers and acquisitions, the brand has transitioned from a local French specialty name into a cornerstone of the global coffee industry.

Today, L'OR is owned by JDE Peet's, which is the world's leading pure-play coffee and tea company. This parent company was formed through the merger of Jacobs Douwe Egberts and Peet's Coffee. While it maintains its French luxury positioning, the brand's strategic guidance and ownership are managed from the JDE Peet's headquarters in Amsterdam, Netherlands.