Little Debbie Swiss Rolls

This image identifies a barcode belonging to Little Debbie Swiss Rolls, a popular American snack cake. The product is manufactured within the United States by McKee Foods, a family-owned bakery company based in Collegedale, Tennessee.

The Little Debbie brand was launched in 1960 by O.D. and Ruth McKee, who named the line after their granddaughter. The Swiss Rolls, consisting of chocolate sponge cake rolled around a creme filling and coated in fudge, remain one of their signature items. McKee Foods continues to operate as a private, family-held corporation, maintaining its headquarters and primary manufacturing facilities in the US to distribute snack products across North America.