Wet Brush hairbrush

Wet Brush is a globally recognized brand specializing in detangling hairbrushes, famous for its trademarked IntelliFlex bristles that minimize breakage and pain. The brand revolutionized the hair care market by creating a brush specifically designed to handle wet hair without causing damage, making it a staple for both professional stylists and everyday users.

Originally founded in the United States, Wet Brush became a breakout success due to its proprietary technology. The manufacturing process is primarily centralized in China to meet high global demand, though quality control standards remain strictly tied to its American corporate roots.

Today, Wet Brush is a key pillar in the portfolio of Beauty Brands Group, which is owned by JD Beauty. Since its acquisition, the brand has been further integrated into Helen of Troy Limited, a major American designer and marketer of consumer brand products. This ownership ensures the brand continues to expand its product lines into professional and retail segments worldwide.