Casalux Lighting

Casalux is a private label brand primarily associated with the international discount supermarket chain Aldi. It specializes in affordable home lighting solutions, ranging from decorative LED strips and smart bulbs to functional floor lamps and outdoor lighting fixtures. The brand is designed to offer contemporary aesthetics at a budget-friendly price point, catering to the average consumer looking for home improvement options during seasonal promotional periods at Aldi stores.

As a private label, Casalux products are manufactured through a global network of contract manufacturers, with a significant portion of production centered in China to maintain competitive pricing. The brand does not exist as an independent company but rather as a strategic asset of the Aldi retail group. Ownership is shared between the two branches of the company, Aldi Nord and Aldi Süd, depending on the geographic region of sale. All research and quality control are managed under the umbrella of these retail giants, ensuring that the products meet the safety standards of the markets in which they are distributed, such as the EU and North America.