Craft Sportswear athletic apparel

Craft Sportswear is a renowned Swedish brand specializing in functional athletic apparel, particularly famous for its high-performance base layers, cycling gear, and Nordic skiing outfits. The brand's origin dates back to 1973 in Borås, Sweden, when Anders Bengtsson began developing a moisture-wicking material that could keep athletes dry and maintain optimal body temperature. This innovation laid the foundation for the 'Three-Layer Principle' that Craft is celebrated for today.

While the brand's research, development, and design are centered in Sweden, its manufacturing is distributed across multiple countries globally. This includes production facilities in Europe and Asia, such as China, Vietnam, and Lithuania, depending on the technical requirements of the specific garment.

Today, Craft is a core brand under the umbrella of New Wave Group AB, a large Swedish company that specializes in the corporate promo, gifts, and home furnishings sectors. As part of New Wave Group, Craft continues to expand its international footprint as a premier technical brand for endurance athletes.