Ajax Higienizzante Bagno

Ajax is a globally recognized household cleaning brand with a rich history dating back to 1947. Originally launched as a scouring cleanser by the Colgate-Palmolive Company in the United States, it became famous for its 'Stronger than dirt' tagline, a reference to the Greek hero Ajax. Over the decades, the brand expanded from its original powder format into a wide variety of liquid cleaners, sprays, and dish soaps tailored for different markets.

This specific product, 'Higienizzante Bagno', is marketed primarily in the Italian and European sectors. While the brand originated in the United States, its products are manufactured worldwide to meet local demand. Today, Ajax remains a flagship brand in the home care portfolio of Colgate-Palmolive, a multinational consumer goods giant headquartered in New York. The company continues to own and manage the brand globally, adapting formulas and packaging to suit international hygiene standards and consumer preferences.